Sunday, 23 December 2007

Media Related Story - The Queen's 'Royal Channel' on YouTube

Buckingham Palace has reacently launched The Royal Channel on YouTube to meet the public's needs regarding royal footage.

"always keeps abreast with new ways of communicating with people".

According to Buckingham Palace, the Queen is genuinely interested in the evolution of communication and has heralded the channel as a way to "...make the Christmas message more accessible to younger people and those in other countries."


The channel offers clips from throughout the Queen's reign, important events in the royal calendar and links to other sites of royal interest.

The launch of this YouTube channel is quite incredible. It demonstrates a couple of things. It shows that sites like YouTube are becoming more important to organisations who want to spread information to a large volume of people.

It also rather suggests that YouTube has an official quality to it. The Queen obviously feels that YouTube has some sort of status on the World Wide Web and as a result has chosen them to help her broadcast the royal message. The obvious benefit for YouTube is the royal seal of approval for their site, boosting their status and, no doubt, business.

1 comment:

Unknown said...

Hi Michael,

hope you had a great christmas. This really is a great news story. The Queen on YouTube! All the best for 2008,

regards, Mike J